Insights
Ideas behind what we build.
Technology changes quickly.
People, organizations and markets change differently.
Insights is where we examine the relationship between them.
We write about artificial intelligence, software, advertising, media, digital products and the broader changes influencing the businesses we are building.
Explore our thinking.
InsightsMedia / Puerto Rico / Digital Transformation
Traditional Media in Puerto Rico at a Crossroads: Nielsen Exits as El Nuevo Día and Primera Hora Go Digital
Two developments in 2026 capture the scale of the transformation taking place in Puerto Rico's media industry: Nielsen is preparing to discontinue local television and radio audience measurement, while El Nuevo Día and Primera Hora have ended regular print publication and moved to a fully digital model. Traditional media is not disappearing, but the systems around it are changing quickly.
October 3, 2026 · 6 min read→
InsightsArtificial Intelligence
AI at Work: The Real Business Advantage Goes Beyond Automation
Artificial intelligence is changing how businesses work, but its biggest advantage is not simply doing things faster. Used strategically, AI can help organizations understand more, automate repetitive processes, improve customer experiences and give people more time to focus on the decisions that matter.
October 3, 2026 · 5 min read→
Thinking about what's next?
Occasional perspectives from Alterno Group on technology, AI, media, software and the businesses we are building.