Alterno Ventures
We build what we believe should exist.
Alterno Group began by helping organizations solve digital problems.
Over time, we started identifying problems we wanted to solve ourselves.
Ventures is where that experience becomes new businesses, platforms and products.
From client problems to product ideas.
Years of working across advertising, websites, media, technology, data and business operations exposed us to recurring problems.
Some could be solved for one client.
Others appeared repeatedly across industries.
Those are the problems that sometimes become products.
Our venture approach begins with a simple question:
Is this a problem worth solving more than once?
Our approach
Find the problem before building the product.
- 01
Observe
Understand where friction exists.
- 02
Define
Determine whether the problem is specific or repeatable.
- 03
Build
Create the smallest useful version of the solution.
- 04
Learn
Use real behavior and feedback to decide what happens next.
Current ventures.
Shared capabilities make experimentation possible.
New businesses do not begin from zero.
Alterno Group can draw from shared experience across:
- Strategy
- Branding
- UX/UI
- Web Development
- Application Development
- Advertising
- Media
- Content
- Data
- Automation
- Artificial Intelligence
- Infrastructure
- Product Launch
This allows ideas to move from concept to usable product faster while maintaining a common strategic foundation.
Technology →Not every idea becomes a company.
Experimentation also means knowing when not to continue.
We believe useful products are built through testing, learning and adjustment, not through attachment to the original idea.
Built in Puerto Rico. Tested against larger markets.
Puerto Rico gives us a valuable environment in which to understand users, test ideas and build bilingual products.
But the problems we are exploring are rarely limited to one geography.
Our ambition is to build businesses capable of growing beyond their original market.